London Strategy Unit

What we do

Our clients come to us because they want objective advice about their marketing strategies.

Marketing strategy is a broad discipline; there’s a lot more in the locker besides brand planning and communications.

And because we don’t have a creative director whose whims we have to service, or an agency brand to cleave to, we can be truly objective without bias for any particular creative discipline or channel.

We believe that strategy is about seeing what can be as much as understanding what is. We help our clients make lateral, transformative leaps into a place that’s fundamentally better than where they were before.

Collaborators

adidas
William Hill
Asos
Bacardi Global Brands
Grey Goose
Hyundai
Girl Effect
Nespresso
BERG
thumb-green party
MOFILM
Fabula

Case studies

Bacardi Global Brands

Process

How can we produce more effective marketing more efficiently? How do we build internal marketing skills and capability?

Nespresso

Product

What is the most effective positioning, proposition and launch strategy for our new product? How do we improve our existing product and how can we better promote it?

Girl Effect

Brand

How do we maximize our brand’s value as a business asset? How do we build perceptions that will drive our growth?

William Hill

Communications

How do we best reach consumers? What are the things that we can do to encourage consumers to behave differently?

Strategy surgery

lego-stephen-hawking

Matt Boffey, LSU Partner, keeps a couple of hours free each week to talk strategy to anyone who might need it.

Whether you’re a client who could do with an objective take on an issue, or a planner in need of advice from outside the usual sources, on offer is some free brain power and the benefit of our experience.

It happens in quiet corner of central London every Tuesday from 10 until 12 and you can book either a 15 or a 30 minute slot.

Weekly newsletter

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The Round Up #23

Office Space

Word of mouth newsletter

The Round Up #22

Word of mouth

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The Round Up #21

Authenticity

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The Round Up #20

Algorithms

Stuff to steal

Vinyl

Upcoming events

1-Up

19th-20th September 2013

Our training course for young strategists wanting to develop competitive advantage by developing their ability to think in original ways.

Book now

2-Up

10th - 11th October 2013

A two-day course designed to put original thinking into practice by learning what it really means to be at the sharp end of selling a product or service.

Book now

Lunch with LSU

Lunch NIk

Nik Roope

Founder & ECD at Poke London, Hulger and Plumen, co-chair of Internet Week EU and chair for Lovie Awards

Latest videos

What we're looking at

Find us

We’re based near Bermondsey Street, a short walk from London Bridge or Borough stations.

11.1.1, The Leathermarket,
11-13 Weston Street,
London SE1 3ER, England

Connect with us on LinkedIn

The LSU Team